Posts tagged silicon valley
California Design, 1930-1965: “Living in a modern way”

California Design, 1930-1965: “Living in a modern way”

The Los Angeles County Museum of Art (LACMA) is hosting the first major exhibition and study of California midcentury modern design. With more than 350 objects—furniture, ceramics, metalwork, fashion and textiles, and industrial and graphic design—the exhibition examines the state’s role in shaping the material culture of the entire country. It aims to elucidate the 1951 quote from émigré Greta Magnusson Grossman that is incorporated into the exhibition’s title: California design “is not a superimposed style, but an answer to present conditions…It has developed out of our own preferences for living in a modern way.”

The exhibition is divided in four thematic areas: “Selling California Modern”, “Shaping”, “Making”, “Living”. It begins by tracing the origins of a distinctive California modernism in the 1930s, including work by Rudolph Schindler, Richard Neutra, and their contemporaries. It then explores the design innovations made possible by the conversion of World War II technologies to peace-time use, exemplified by the plywood and fiberglass furniture pioneered by Charles and Ray Eames. The heart of the exhibition focuses on the modern California home, famously characterized by open plans and indoor/outdoor living and furnished with products from companies such as Heath Ceramics, Van Keppel-Green, and Architectural Pottery. Many of the furnishings for these homes were produced by other important companies and designers whose work will be a revelation to museum audiences. The show concludes by exploring how ‘The California Look’ was disseminated by exhibitions, magazines, shops, and films throughout America and the world.

Above are concepts from Innovant’s Dave Jarmula, harking on 1930’s modernism with classic silhouettes and clean lines.

“California Design” has been organized by Wendy Kaplan, who heads the department of decorative arts and design at LACMA, and Bobbye Tigerman, a curator in the department.

The exhibition will be open until March 25 2012 at Los Angeles County Museum of Art, 5905 Wilshire Boulevard, Los Angeles, California 90048.

S4 Installation in California

FORm_office S4 Installation - Redwood California 

Innovant recently installed Form Office S4 benching system for YuMe Video Ad Network in Redwood. Founded by Jayant Kadambi and Ayyappan Sankari in 2004, YuMe is one of the most innovative leaders in the field of video advertising, directing campaigns for Mini Cooper, Wells Fargo and eBay. Their headquarters are in Redwood City, California, and with sales offices throughout the United States in addition to the European headquarters in London.

Our award winning S4 Form Office benching system elegant and modern complements the urban interior of this unique office environment. The exposed brick walls and the wood beam ceiling are the perfect match for the modern and contemporary Form Office S4 benching system. Its contemporary design, advanced technology and cable management provides creatives with an optimal workstation. Each desk is outfitted with privacy panels, personal storage cubes and data/usb ports for the user’s convenience. Form Office S4 is in a class of its own, perfect for collaborative or ‘touchdown’ spaces like YuMe’s offices are. Furniture that makes for a creative and collaborative environment can also empower your staff by granting new modes of expression. Devoting space that allows this is important, but furniture designed to promote collaboration greatly increases productivity. This is the great contribution that Form Office S4 offers to all creatives of YuMe’s offices, encouraging them to share their ideas and creating a collaborative work environment.

Form Office S4 installation in Redwood has been possible thanks to the full-service dealership Inside Source, which offers office furniture and services to customers throughout the San Francisco and greater Bay Area. They help companies achieve their goals faster and more reliably providing a complete menu of services, including project management, space planning, warehousing and installation.

Interested in S4? Email info@innovant.com for more information 

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Apple Design

Apple Design Book Review - Giulia Trombin

Featuring over two hundred examples of designs, the Apple Design book focuses on Jonathan Ive, Senior Vice President of Industrial Design for Apple, who since 1996 has been responsible for leading a design team widely regarded as one of the world’s best. Over the past decade, Ive and his team of designers wrote electronics design history with their standard-setting iMacs, iPhones, iPods, and iPads.  Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple’s, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Six of Ive’s works, including the original iPod, are even part of the collection at the Museum of Modern Art in New York. Following an analysis of the forms and functions of the featured products, the book provides an explanation of the innovative production methods and materials applied.

 Design is a funny word” says Steve Jobs “Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked”. With an Ive product, it is impossible to say where the engineering ends and the ‘design’ begins.

The book is available on Amazon via pre-order, and will be released on November 30. pre-order >