Posts tagged moma
Apple Design

Apple Design Book Review - Giulia Trombin

Featuring over two hundred examples of designs, the Apple Design book focuses on Jonathan Ive, Senior Vice President of Industrial Design for Apple, who since 1996 has been responsible for leading a design team widely regarded as one of the world’s best. Over the past decade, Ive and his team of designers wrote electronics design history with their standard-setting iMacs, iPhones, iPods, and iPads.  Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple’s, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Six of Ive’s works, including the original iPod, are even part of the collection at the Museum of Modern Art in New York. Following an analysis of the forms and functions of the featured products, the book provides an explanation of the innovative production methods and materials applied.

 Design is a funny word” says Steve Jobs “Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked”. With an Ive product, it is impossible to say where the engineering ends and the ‘design’ begins.

The book is available on Amazon via pre-order, and will be released on November 30. pre-order >

Talk to Me


From now until November 7, Paola Antonelli’s Talk to Me: Design and the Communication between People and Objects will be featured as the newest exhibit at the Museum of Modern Art. There are over 200 projects that actively explore the communication that exists between people and the inanimate objects that surround us. Each and everyday we go about our lives without thinking about the way the things in our lives are talking to us. Whether in subtle or subliminal ways, they make our lives easier and transform the way we live and communicate with one another.

Designers today help us to develop and improve this dialog, by transforming how objects are being used in all different forms of life. The exhibition focuses on objects that involve a direct interaction, such as interfaces, information systems, visualization design, and communication devices, and on projects that establish an emotional, sensual, or intellectual connection with their users. Especially within the furniture world, designers everyday are focused around this concept of how their design will speak to the people it interacts with. They try to bridge the gap between animate and inanimate, in order to inspire and stimulate the people that interact with their design. 

see the exhibit >