Apple Design

Apple Design Book Review - Giulia Trombin

Featuring over two hundred examples of designs, the Apple Design book focuses on Jonathan Ive, Senior Vice President of Industrial Design for Apple, who since 1996 has been responsible for leading a design team widely regarded as one of the world’s best. Over the past decade, Ive and his team of designers wrote electronics design history with their standard-setting iMacs, iPhones, iPods, and iPads.  Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple’s, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Six of Ive’s works, including the original iPod, are even part of the collection at the Museum of Modern Art in New York. Following an analysis of the forms and functions of the featured products, the book provides an explanation of the innovative production methods and materials applied.

 Design is a funny word” says Steve Jobs “Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked”. With an Ive product, it is impossible to say where the engineering ends and the ‘design’ begins.

The book is available on Amazon via pre-order, and will be released on November 30. pre-order >