3 Tips For Designing A Work Space That Embodies Your Brand

Express your voice. Embody your values. Build a stage, not the set.

 "A workspace is as much an opportunity to express who you are as a company as it is a functional place to get work done. This is an important chance to put your brand into three-dimensions, to surround yourselves with personality and character, to create some theater for your prospective employees and partners.

Be forewarned though. This kind of expression is not borne from “design thinking.” This is not user-centered design that emanates from interviews of every employee or that integrates 1,000 voices. This design mandate needs to come from an individual or very small team so that it has a singular voice. This kind of creative personality comes from individual idiosyncrasy, so it cannot be a large group effort.“ - John Edson, Designer San Francisco CA